Over the past 24 years I have worked with hundreds of small and medium-sized businesses on various digital marketing initiatives.

I have operated a Website Design Agency in Toronto, Canada (Insight Design & Communications Inc.), where I provided website development, web hosting, graphic design, branding and email marketing solutions. 

14 years ago I started to shift my focus to Social Media Marketing, and at that time, launched a new business, Going Social. When I started that business Social Media was new, an undiscovered and rapidly evolving interest for many businesses. Initially my focus was on teaching people how to use social media platforms like Facebook & LinkedIn. I ran workshops and seminars teaching business owners how to leverage these platforms to market their businesses and promote their products and services. 

Going Social grew into a service based agency providing social media account management services, one-on-one and small group coaching & consulting, Facebook & Instagram advertising campaign management and Google search ad management services.

Throughout my career, I’ve always had a passion for teaching and sharing knowledge to empower other business owners to leverage digital marketing platforms to promote their own business.

While a heavy focus of my day-to-day work is facilitated through the Going Social brand, I’ve been putting a lot of focus on sharing my knowledge and experience through video tutorials on my YouTube channel (https://www.youtube.com/@goingsocial). My videos focus on Facebook & Instagram Advertising, LinkedIn Marketing, Canva.com Tutorials and AI.